Last updated: September 9, 2026
At ATJ & Co., we believe our customers deserve to know how artificial intelligence (AI) is—and isn't—used within our business.
We use AI as a tool to help us work more efficiently, but we also believe in honesty, creativity, and genuine human connection. This page explains our approach.
As the owner of ATJ & Co., I live with a physical disability that means many everyday business tasks take me significantly longer than they otherwise would. Simple things like typing, writing product descriptions, organizing information, and managing my website can require much more time and effort.
I also often know exactly what I want to say, but struggle to find the right words. AI helps me organize my thoughts, improve clarity, and communicate more effectively while ensuring my ideas and decisions remain my own. While AI helps me organize my thoughts and improve my writing, I always review, edit, and personalize the final content to ensure it accurately reflects my own voice, ideas, and intentions.
Before using AI, I would often put these tasks off or avoid them altogether because they felt overwhelming or required so much time and energy. AI has given me the confidence and ability to tackle those tasks instead of letting them pile up, allowing me to keep my business moving forward rather than feeling stuck.
AI helps level the playing field. It allows me to spend less time on repetitive administrative work and more time designing products, supporting customers, growing my business, and creating opportunities for other independent makers.
Using AI also helps me keep my business more affordable. Instead of hiring additional administrative help for repetitive tasks, I can invest more time and resources into creating great products, improving the customer experience, and growing ATJ & Co.
AI doesn't replace my creativity, decisions, or the work that goes into my business. It simply helps me work more efficiently so I can focus my time where it matters most.
AI may assist us with tasks such as:
All AI-assisted content is reviewed and approved by a real person before being published or used.
Every message you send is read and replied to by a real person.
While AI may occasionally help us draft or refine a response, we do not use AI chatbots or automated AI replies to communicate with our customers. Every conversation is personally reviewed so you receive thoughtful, human support.
Designs featured on our products are either:
We do not intentionally use AI-generated artwork or designs on our products.
When sourcing designs from third-party creators, we do our best to avoid AI-generated artwork.
Some product mockups or lifestyle images may use AI or digital enhancements to better demonstrate how a product may look in use.
Our goal is always to accurately represent the final product, including its design, colours, materials, and overall appearance. We never intentionally use AI to misrepresent a product.
We believe AI should be used to enhance productivity—not replace creativity, craftsmanship, or genuine human connection.
At ATJ & Co., we're committed to being transparent about how we use AI while continuing to support real makers, artists, and designers.
If you ever have questions about how AI is used in our business, we're always happy to answer.
